Despite the economic downturn, MAS has enjoyed a steady increase in bookings through MASholidays ( The increase is due to a major shift in consumer behaviour where they now purchase holiday packages online without a travel consultant to guide them. “The DIY option for MASholidays is easily done online whereby customers can choose what they want, from air tickets, hotel, transfers to tour packages. This demonstrates that customers are more knowledgeable and more confident of the security aspect of online transactions. That’s why big ticket item purchases such as long haul and extended duration holidays which have a higher than average selling price have not deterred customers from transacting online,” says Dr Amin.

MAS expects the domestic and regional destinations to be popular, and the long-haul demand to pick up if the economic recovery is sustainable.  Another new service by MAS is on their which allows travellers to book, pay, check-in and fly with us via the mobile phone. Travellers can also check for the best fares, addresses and locations of MAS’s offices globally and share their travel itinerary with friends.

MAS will offer two new weekly non-stop flights from Kuala Lumpur to Brisbane come March 2010. They are also looking at key regions such as Asia Pacific, China, India and the Middle East where growth is more robust. Their aggressive campaigns paid off with MAS registering 3.3 million passengers in the third quarter of 2009, the highest number since early 2008.

“We increased domestic capacity by 10% to cope with the demand, adding frequencies to popular destinations such as Bali, Seoul, Taipei, Maldives and Colombo. During the school holidays, Malaysians flew to cities like Brisbane, Sydney, Tokyo and Shanghai, all of which are within nine hours of flight time. On the other hand, passengers from Europe, UK and Australia were travelling to destinations beyond the nine-hour range. Long haul travels increased in the last three months with the top three popular destinations being London, Melbourne and Hong Kong.

My Comments

The MASholidays and is nothing new as Airasia has introduced this very much earlier. Another latest news from AirAsia Group is where the GO Holiday is launching a new website ( this month featuring special interest tours like spa, golf, wellness and honeymoon and special project products like EPL and motorsports.

Via : TheStar

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