Malaysia Airlines has been named “Asia’s Leading Airline 2011″ by the World Travel Awards for the second year running.
The award to the national airline, as voted by travel professionals worldwide, was received by Malaysia Airlines’ Head of Customer Experience Datuk Salleh Ahmad Tabrani at the gala event yesterday evening at Doha, Qatar.
The ceremony marked the culmination of a year-long search for the very best travel and tourism brands in the world, including a head-to-head competition amongst earlier announced World Travel Awards’ regional winners for the coveted world-level accolade.
In a statement today, Salleh said: “The international recognition is a great honour for the whole Malaysia Airlines team that consistently does its best to serve our guests.
“The win is a timely morale booster for our team as we prepare to bring our service delivery and customer experience level up to a higher benchmark as part of making Malaysia Airlines the preferred premium carrier.”
Group Chief Executive Officer Ahmad Jauhari Yahya said the recognition was an important element in the airline’s initiatives to win back customers as outlined in the recent Malaysia Airlines’ business plan.
“This year, we look forward to the delivery of 23 new aircraft, equipped with state-of-the-art passenger amenities, to boost our brand name,” he said.
In the previous year, Malaysia Airlines had been named “Asia’s Leading Airline 2010″ and “Asia’s Leading Airline Business Class 2010″ apart from winning the coveted “World’s Leading Airline to Asia 2010″ honour.
Via : Bernama
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