Firefly a subsidiary of Malaysia Airlines is expanding with introduction of three new routes from three different airports in Malaysia. The first route to be inaugurated on August 1o, will be Kota Bharu-Singapore. Kota Bharu is the capital city of Kelantan on the East Coast of Peninsular Malaysia.
It will be the first-ever international connection from there. Although Kelantan regularly hits headlines in Malaysia for its rather conservative interpretation of Islam, the State is a popular destination thanks to the presence of Perhantian Island.
Firefly will propose up to four weekly flights. Second to open on August 11 will be Penang-Koh Samui with three weekly frequencies. Penang is already linked internationally to Bandah Aceh and Medan in Sumatra (Indonesia).
And finally on August 17, Firefly will launch four weekly frequencies to Hat Yai from Subang – Kuala Lumpur old airport and at the same time Firefly largest air base. The destination is especially popular for Malaysian Chinese who enjoy the city for its food, cheap shopping offer and its nightlife.
Despite the popularity of the destination, airlines have experienced difficulties to fill up aircraft due to the competition of busses which link both cities in five hours time on average with fares starting at US$ 7 one-way.
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